Understanding Analytics

Every number on the Analytics page, what it's made of, and the filters that change it.

Filters

• Range: 7, 30, 90 days or all time.
• All / Campaigns / Community: which program the numbers come from.
• Creators and Products: one creator, or sales of one product (needs a connected Shopify store).
• Attribution: Hype's own, or the ad platform's. See the attribution guide.
• Export: the video table as CSV.

Snapshot

• Ad sales: orders that came through your ads.
• Purchases: all orders credited to creators.
• Creator earnings: their share of sales plus campaign pay released in the range.
• Active submissions: videos sent in the range, not counting rejected ones.
• Sales per submission: creator sales divided by those videos.

Ad metrics

• AOV: creator sales ÷ orders.
• CPA: ad spend ÷ purchases from ads.
• CPC (all) and CPC (link): ad spend ÷ every click, and ÷ clicks that went to your store.
• CPM: ad spend per thousand impressions.
• Ad purchase value and ROAS: the value of orders through ads, and that value ÷ spend.
• Spend: what your ad accounts spent on ads built in Hype.

Trends by creator

Sales, orders or creator earnings by day, one line per creator, for the top 3, 6 or 10. Click a name in the legend to hide it.

Video performance

One row per video: views, ad spend, purchases, sales, ROAS, what the creator earned, and more under Columns. Sales on a video are the orders that came through its ads; a creator's code and link sales count for the creator, in Trends and By creator. Switch to Grid for cards.

Spent, Sales and By creator

Below the table: what you spent (campaign pay vs share of sales), what your creators sold, what's owed but not billed yet, submissions, views, and a per-creator list with paid and owed amounts.

Need help?

Click the ? at the top of your dashboard, or email hello@hyperattention.ai. A person replies within one business day.