How to create a campaign

Post a brief, set the pay, and have creators applying within minutes.

Steps

1. Go to Campaigns and click New campaign.
2. Name it the way a creator would read it, like "3 TikToks · new menu launch".
3. Choose who posts Creators post it on their own accounts, or Delivered to me if you only want the files.
4. Pick platforms and volume TikTok, Instagram or both, how many videos per creator, and how many creators you want.
5. Set the pay Per video (a flat amount for each approved video), Per 1K views (pay tracks performance, with a cap per video) or Perks only (product, discounts or access instead of cash).
6. Add perks if you offer them: a free item while filming, store credit, a discount, event access. Perks show on the gig card.
7. Write the brief What should the videos show? Mention the hero products, the best time to film, what to tag and what to avoid. Paste a TikTok or Instagram link that shows the style you want.
8. Say where At my location for creators near you, or Online for anyone.
9. Optional: your own terms Anything creators agree to on top of Hype's standard agreement: exclusivity, usage, do's and don'ts. They're added to the Gig Agreement.
10. Post it The budget moves to the campaign's reserve and nearby creators see it right away. Save as draft if you're not ready.

After you post

Applicants appear on the campaign page and in the app's Hyper mode. Hire the ones you want; each hire runs on a Gig Agreement the creator signed when they applied, and hiring signs it for you, so they can film right away. (If you changed the campaign after they applied, they re-sign the updated text in the chat first.) Approved videos pay from the campaign's reserve the moment you approve them. Anything unspent when the campaign ends returns to your wallet.

You can edit a live campaign's wording, but not its pay or budget. For a different deal, post a new campaign.

Need help?

Click the ? at the top of your dashboard, or email hello@hyperattention.ai. A person replies within one business day.